Are you participating in Dry January? You're not alone! According to a new study, nearly a third of Americans are doing Dry January in 2025. That's a a 36% leap from last year!
NC Solutions also found:
Sales for Nonalcoholic options, like alcohol-free beer, are up 22% over the past year.
Almost two-thirds of Gen Zers (65%) plan to drink less and 39% say they’ll adopt a dry lifestyle in 2025
Source: NC Solutions