If Reese’s keeps increasing the size of its peanut butter cups, it’ll run out of adjectives to describe their enormity. The brand has announced the debut of the Jumbo Cup, a candy so large that it’s equivalent to an entire king-sized four-pack of regular peanut butter cups. What could possibly be next? The Colossal Cup?
A source from Reese's says "We've seen the passion that fans have for the brand, and we're excited to bring a new, larger cup for them to continue enjoying the chocolate and peanut butter goodness that only Reese’s peanut butter cups can provide,”
Of course, the Jumbo Cup technically isn’t the biggest cup that Reese’s has ever produced.
For Thanksgiving 2021, the brand released a massive pie-sized peanut butter cup measuring 9 inches across and weighing 3.4 pounds, designed to feed a crowd. But the Thanksgiving pie was mostly a marketing stunt, as only 3,000 were sold via the Hershey website.
The new Jumbo Cup, while available for a limited time only, will at least be available at retailers nationwide. If Reese’s cups get any bigger, we’ll have to start recruiting friends to help us take them down, like one of those comically large cookies at Crumbl!