Chips Ahoy! is recalibrating its famous cookie to bring you an even tastier treat.
On Wednesday, the brand unveiled its "MMMproved" recipe, which it calls its "biggest update in 10 years." The cookie, the company noted in a statement provided to Food & Wine, includes an improved texture and the "right" amount of chocolate chips.
The brand invested over 5,000 hours in creating more than 60 recipes, including one that even had 15% more chocolate. At the end of the day, we went with the recipe that kept what our customers liked most, including a nice balance of chocolate to cookie, and worked to make that cookie even better.
Chips Ahoy said their biggest improvement to the recipe was blending in chocolate chips with a higher cacao content and a higher concentrate of Madagascar vanilla extract, which the team believes resulted in a more well-rounded flavor with less bitterness.
For the cookie itself, this new cookie has a richer base cookie flavor, a creamy chocolate taste, and just the right amount of chocolate chips. We even tweaked our batter mixing process, which creates just the right cookie texture.
Even the packaging is getting a new look, including an updated logo, a new cookie image, and more prominent background graffiti reflecting the brand personality with a matte finish that makes it all feel more modern and fun!
Make sure you look out for a new and improved chip-a-hoy box at a grocery store near you! if you want a peek at what you'll be looking for, watch the TikTok below!