Just when you thought 2022 was already weird enough, Kellogg's has just announced that it's turning Tony the Tiger into a Twitch Vtuber to play video games on the livestream service.
Apparently the company is making the Frosted Flakes mascot play battle royale games with other streamers on August 19 in the 'Tony the Tiger's GR-R-REAT CEREAL BOWL OF GR-R-REATNESS' where Tony will be turned into an interactive AI/Vtuber.
Tony will actually become the first brand mascot that play games on Twitch, but something tells us that he won't be the last and the even weirder thing is that Tony is playing on a "milk-cooled PC," which we hope isn't a real thing.
Just get ready to lost to a bunch of cereal mascots the next time you play games like Fortnite, Call of Duty, and Fall Guys! You can see some of the initial reactions the announcement below!