To some Brits, sausage rolls are the holy grail of fast foods. But when it comes to one literally replacing baby Jesus, not everyone is on board. British bakery chain Greggs had to apologize this week after an ad ran showing a nativity scene that depicted the three wise men standing around a sausage roll (with a bite taken out of it, for what it's worth), instead of Jesus.
Greggs forced to apologise after PR shots promoting advent calendar replace baby Jesus with a SAUSAGE ROLL pic.twitter.com/q0qwd4ISxh— Andrew Bloch (@AndrewBloch) November 15, 2017
"We're really sorry to have caused any offence, this was never our intention,"
the store told The Northern Echo.
The ad in question was meant to promote Greggs' first-ever "Merry Greggsmas" advent calendar, which has coupons, food vouchers, and gift cards for each day throughout December.
Some people called for a boycott of the store, including Simon Richards, who referred to the ad as "sick" and insulting. Richards is the CEO of The Freedom Association, and according to his Twitter is now buying sausage rolls from Marks and Spencer.
Please boycott @GreggsOfficial to protest against its sick anti-Christian Advent Calendar. What cowards these people are: we all know that they would never dare insult other religions! They should donate every penny of their profits to @salvationarmyuk https://t.co/tAV7CRP7WM— Simon Richards (@simplysimontfa) November 15, 2017