Gillette has a brand new ad, featuring a transgender man shaving his face for the first time, being guided by his real-life dad.
People says that the new video features trans activist Samson Bonkeabantu Brown and his father, who walks him through the rite of passage.
It's a beautiful ad including the real-life father - son duo, as he's shaving and his dad tells him "don't be scared, don't be scared. Shaving is about being confident."
Brown stated, “I shot this ad for Gillette and wanted to include my father, who has been one of my greatest supporters throughout my transition, encouraging me to be confident and live authentically as my best self. With the help of Gillette, I was able to share an important milestone in every man’s life with my father,” Brown wrote. “This moment overwhelmed me during filming and again today seeing the ad since it’s been launched. I’m keenly aware of how blessed I am to be able to exist in this world being supported by my family in ways that all too often many of my trans brothers, sisters, and siblings who exist outside the binary are not always as fortunate.”