Taylor Swift, joined by her squad of backup singers and dancers, made their way to a Nashville, TN Target late Tuesday night to pick up their own copies of Reputation and the accompanying magazines.
The video announcement was followed up with constant play-by-play clips of them going into the store, finding the reputation set-up and buying albums and magazines.
Of course Taylor made sure to stop and take photos, and even FaceTime with all the fans who also came out to purchase her album.
Check out Ryan Seacrest talking about Jack Antonoff tweeting about Call It What You Want: