A custom flip phone is part of the racy effort raising awareness for Flamin’ Hot variants from other brands, including Doritos, Funyuns and Lay’s. Frito-Lay continues to extend the popular Flamin’ Hot brand beyond its origins under the Cheetos banner with their “Cheat on Flamin’ Hot Cheetos” campaign.
The campaign has an edgy concept playing on the idea of pursuing an affair, complete with a burner phone for communicating with “sidechips.” Chester Cheetah is also handing fans a hall pass, another slang term that refers to when a person gives their romantic partner permission to sleep with someone else.
When we asked our sources at Frito - Lays why they decided to start up this campaign, they responded, "While we love how many of our fans are in a committed relationship with Flamin’ Hot Cheetos, the Flamin’ Hot portfolio is overflowing with spicy snacks,”
If you're curious, fans can take a Sidechip Quiz on FlaminHotUniversity.com and browse dating profiles of different chips they may want to try out!