Imagine biting into the perfect potato chip. What's the first thing you think of?
That you want another one! But that nutrient-deficient potato chip probably isn't as satisfying as chomping on a protein-filled steak that actually fulfills your body's needs and won't leave you craving more later.
Welcome to the "Dorito theory" circulating on TikTok. The theory explains eating potato chips is addictive because the peak of the experience is when you're tasting it, and not after.
In short: Experiences that aren't truly satisfying are maximally addictive. This may apply beyond potato chips to other habits in your life, like the infinite scroll on TikTok, or even something as serious as toxic relationship patterns.
Because you experience just enough satisfaction, we mistakenly think that full satisfaction is possible, leading us to stay longer or invest more energy unnecessarily, The 'just enough' also prevents us from seeing a person or situation for exactly who or how it really is and to then overemphasize the positives and minimize the negatives.
To learn more you can watch a TikTok explaining the theory below!