KFC wants to help you catch some ZZZs tonight with a little chicken-inspired ASMR. In case you've somehow avoided the internet in the last few years, ASMR videos have been all over the internet, helping countless people get the brain tingles and unwind after a stressful day. As KFC recently learned, the sound of cooking fried chicken sounds just like the soothing sound of rain falling outside, which is the OG ASMR experience!
To help people go to sleep, KFC announced that it is collaborating with Hatch, a sleep health firm, on a new content channel called Kentucky Fried Chicken Rain. When we asked our sources for a comment they said "The taste and smell of our secret blend of 11 herbs and spices may be iconic, but who knew the sound of that delicious chicken frying could help you fall asleep?"
The custom sound is now available on Restore 2 smart sleep devices to those with a Hatch+ premium content subscription. And users can access the “Kentucky Fried Chicken Rain” sound on the Hatch for Sleep and KFC YouTube channels and on the Hatch for Sleep Spotify page.