Look, when we say that America is a pickle-crazed nation, we mean it. From pickle ketchup to spicy pickle Goldfish crackers to pickle soda, we’re all hooked on the briny, herbaceous smack of pickles’ punch, and food brands have been all too happy to accommodate our cravings.
The latest product to cater to these tastes is a collaboration between Claussen and the Baked By Melissa dessert company, and it tests the very limits of pickles’ versatility: a tangy pickle cupcake, available now while supplies last. The Claussen x Baked by Melissa Pickle Cupcake, was released on July 10th and will be sold in nearby stores in honor of National Pickle Month! It is described in their official press release as “a dill-icious pickle-infused cake and pickle buttercream icing complete with festive red and white sprinkles on top.”
While there have been many high-profile pickle-tastic products in recent years, Claussen, a 150-year-old jarred pickle brand, has been at the forefront of the trend, releasing some of the wackiest and most high-profile brand collaborations. We have no doubt that curiosity will drive sales of the new Claussen x Baked by Melissa Pickle Cupcakes. There will be plenty of customers who want to turn the electric green treats into an Instagrammable moment or a TikTok taste test, or maybe even a prank offered to unsuspecting loved ones.
Whatever the reason, it’s fair to guess that these cupcakes will be a salty-sweet success.