Intern John & Your Morning Show

Intern John & Your Morning Show

Wake up with Your Morning Show and hosts Intern John, Rose, and Sos, and featuring Erick and Hoody. Weekday mornings from 5:00 AM to 10:00 AM.

 

"Soft-Launching Breakups" Is The New Trend!

We've all heard of soft launching your relationship, but have you considered soft launching your breakup?

Today, there are as many complexities and decisions to be made when digitally announcing a breakup - as there are social media platforms. And we have to keep up with all of them while also keeping up with your very real and actual grief.

The soft-launch breakup phase, a strategy that seems to have gained traction, an example of soft launching a breakup would be the speculated parting of ways between Kylie Jenner and Timothee Chalamet due to their mysterious posts and solo appearances.

What exactly is a soft launch, you may ask? Traditionally, a soft launch in the dating world refers to the subtle, indirect introduction of a new partner on social media. A mysterious shadow here or an unidentified hand on the wine glass there.

The breakup edition of a soft launch is about removing traces of your ex with the stealth of a ninja, leaving your followers guessing their way through your posts for hints to decode when it happened and who's fault was it, not an announcement, and it may look this:

  • Strategically deleting or archiving photos with an ex, and often replacing them with thirst traps
  • Posting cryptic quotes from spiritual gurus, 
  • Teasing a sudden dramatic haircut, or 
  • Excessive posts about girls' nights and tributes to the girls. 

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