We've all heard of soft launching your relationship, but have you considered soft launching your breakup?
Today, there are as many complexities and decisions to be made when digitally announcing a breakup - as there are social media platforms. And we have to keep up with all of them while also keeping up with your very real and actual grief.
The soft-launch breakup phase, a strategy that seems to have gained traction, an example of soft launching a breakup would be the speculated parting of ways between Kylie Jenner and Timothee Chalamet due to their mysterious posts and solo appearances.
What exactly is a soft launch, you may ask? Traditionally, a soft launch in the dating world refers to the subtle, indirect introduction of a new partner on social media. A mysterious shadow here or an unidentified hand on the wine glass there.
The breakup edition of a soft launch is about removing traces of your ex with the stealth of a ninja, leaving your followers guessing their way through your posts for hints to decode when it happened and who's fault was it, not an announcement, and it may look this:
- Strategically deleting or archiving photos with an ex, and often replacing them with thirst traps
- Posting cryptic quotes from spiritual gurus,
- Teasing a sudden dramatic haircut, or
- Excessive posts about girls' nights and tributes to the girls.