Intern John & Your Morning Show

Intern John & Your Morning Show

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Busch Light Is Partnering With This Dating App

There are plenty of fish in the sea, but if you're looking to reel in "the one," Busch Light and Plenty of Fish are here to help. 

On Tuesday, the beer company and the dating app announced they're coming together to create a new Fish Pic Badge, which fish-loving daters can proudly show off on their profiles on Plenty of Fish.

The new badge is also meant to highlight Busch Light's limited edition 'Fishing Cans', and serve as a moment to celebrate anglers who are casting their lines in the world of online dating and share a love of the great outdoors.

And, yes, the two companies note that photos of people holding fish on dating app profiles have become a bit of a joke in the last few years. But new research shows those odd few who have fish in their profile pics are more likely to get messaged on the app...so there's that!

Busch and Plenty of Fish are also looking to reward a few users who showcase the badge. From March 5 - March 24, all US-based Plenty of Fish singles who are 21 and over and who use the new Fish Pic Badge have a shot at winning a prize bundle that includes a three-month subscription to Plenty of Fish, first-date funds, and two Busch Light fishing t-shirts.

To enter, users can upload a screenshot of their profile with the Fish Pic Badge visible at this link.


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