The “anti-bride” wedding trend could be the biggest one of the year, according to a new report by Pinterest. Their 2023 Wedding Report reveals searches for “anti-bride wedding” are up 490%.
But what is an “anti-bride wedding?” Jenna Waller, head of fashion at Pinterest, explains, “Despite the scary name, an ‘anti-bride wedding’ simply means picking an alternative style for your wedding, one that isn’t afraid to bend the rules of a traditional big ceremony.” And it’s part of a larger trend for more creative and unique nuptials.
The “anti-bride wedding” trend can be done in various ways, including what the bride and groom decide to wear, the choice of the venue, and the decor and the music. It’s really all about being original and Waller says examples they’ve seen include brides wearing pearl white suits instead of dresses, having bridesmaids wear black dresses or even hot pink. She shares that searches for hot pink are up 465% in the last year, adding, “I’m sure we’ll be seeing a few Barbie world weddings this season.”