Gyms are everywhere, but Halo Top Ice Cream is changing the game with a new kind of exercise space.
They’re opening “no work workout” circuit gyms across the country to change the idea that fitness is boring.These “un-gyms” are already open in New York and will soon be in Chicago, Phoenix and Los Angeles.
The 24-minute circuit includes:
- Running through the aisles of their pop-up market to shop for Halo Top instead of running on a treadmill.
- Working up a sweat by having an ultimate pillow fight rather than punching a bag.
- Taking a spin on the Halo Top mechanical bull instead of doing a cycling class.
- Seeing how long you can hang from a basketball rim after dunking a Halo Top ball, rather than doing regular pull-ups.
But the best part of the whole experience? You get free Halo Top ice cream at the end of the sweat sesh.