If you consider your pet your best friend, you’re not alone. A survey from Wag! of 1,000 U.S. adults spoke with people between the ages of 18 – 65 years old who had at least one dog. The survey varied a bit by generation. When it comes to baby boomers, 49% considered their pet their children. For Gen Z, 34% think of their pet as their best friend.
Wag! Wasn’t surprised by the findings. "Today’s pets are increasingly living the high life, more akin to humans themselves than the four-legged animals of yesteryear," the company said. "From organic diets to premium grooming, pet parents - Gen Z in particular - are matching their furry companion’s quality of life with that of their own."
The study also found:
- 36% of Gen Z respondents said they’re “flexible” when it comes to their training approach.
- 15% more Gen Zers had pet insurance for their furry friends, compared to Baby Boomers
- 73% of Gen Z said they’ll spend extra on fashion, accessories, and premium pet grooming services and materials for their pet
Source: Fox 5 NY