Cilantro.
You either LOVE it or you HATE it and there are a lot of people who say it "tastes like soap." Well, now Chipotle has decided to turn it into soap, inspired by the fact that between 4 and 14% of the population experience that soapy flavor when they eat it.
Chipotle CMO Chris Brandt said in a company press release, "Our Cilantro Soap plays into a larger trend of turning digital moments into real-life experiences. Every Chipotle fan, regardless of which side of the great cilantro debate they're on, can appreciate this fan-inspired gift."
A lot of people who don't like it say Cilantro "tastes like soap." Well, Chipotle is now going to sell Cilantro soap .
Unfortunately, the cilantro soap has already sold out.