This is the kind of study we like to see. According to researchers from Elmhurst University, buying your pet a gift triggers MORE happiness than buying yourself something. IT'S SCIENCE.
Participants in one group were asked about a time they spent $5 on themselves, their pet or someone else. Then were told to write down as much detail as possible and answer two questions- one of their happiness level and the other on where they felt they were in life.
Participants in the second group were given $5 and randomly assigned to spend the money on themselves, others or their pet. Then, researchers gaged participants' happiness with the same questions as the first group.
Both groups were happier when they spent money on their pet.
I MEAN COME ON. Look at dat face.
So go buy your pet something & be happy.