Colleges have always attempted to be the "cool school" when it comes to their school wear, but the Concordia University of Michigan is learning the hard way that not all marketing strategies lead to great results after their new shirt went viral for the wrong reasons.
Concordia University of Michigan is a private Lutheran school and its new line of athletic wear is getting roasted online with the college's initials "C. U. M."
A third-party website that lets users create online merchandise stores is responsible for the new line of hats, shirts, masks, and cups for the Concordia University of Michigan and some of the apparel has "I love..." the college's initials on it.
You can see what some of the apparel looks like below and as of right now you can still get some of them online, but you already know a religious college doesn't support any of this
(Mashable)
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