Remember that Pepsi ad with Kendall Jenner where she "solves" all the problems with a Pepsi? Not the best commercial right?
Well, Heineken GOT IT RIGHT. They found a way to advertise and send a message that we can find common ground.
They match up two strangers with opposing political views and have them get to know each other without knowing what the other believes in. They build stools and a bar together and then they find out their political view. They now have a choice: Leave or stay and discuss over a nice cold Heineken.
Watch what happens.
Bravo Heineken. Bravo!!