The Blue Poop Challenge is a social media campaign started by the healthcare technology company ZOE to raise awareness and study gut health around the globe. Participants eat two muffins that have blue food dye in them for breakfast and track the time it takes until blue-green poop appears. After...pooping...they enter their gut transit times on bluepoopchallenge.com and answer a few simple health questions, ZOE will reveal fascinating and fun gut health insights based on comparing them to thousands of other participants!
Now thanks to a viral Tik Tok by BakerHermann that now has almost 2 million views, you can make these muffins yourself to track your gut health.
Photo: Getty Images