Tinder this morning announced it will begin testing a new service called Tinder Gold in select markets, aimed at increasing the number of paying users for its popular dating app. With Tinder Gold, which will be an upgrade available to both existing Tinder Plus subscribers as well as free users, users will have a direct way to see all those who have already swiped right on their profile, through a new feature, “Likes You.”
The company will initially test the service in Argentina, Australia, Canada, and Mexico. It won’t be available in the U.S. at this time.
Tinder is also not detailing the pricing for the upgrade, as it will test a number of different price points, in order to see what users feel comfortable paying.
However, for existing Tinder Plus subscribers, it will only be a small additional fee beyond what they’re already paying. Free Tinder users can also choose to upgrade to Tinder Gold, which will include all the features currently available in Tinder Plus – like rewinding past swipes, browsing matches outside your city, more control over your profile, an ad-free experience, and more.
The biggest part about this update is that you can see who already likes you!
The “Likes You” feature offers an easier, quicker way to use Tinder without having to swipe through people’s profiles in the hopes of getting matches. After purchasing a subscription, you’ll be able to see your Likes on the same screen where you view matches today. These will appear in the first circle before matches’ individual profiles. The circle, which is outlined in gold, will also tell you how many Likes you have.
By tapping on this circle, you’re then taken to a new screen where all your Likes’ profile are laid out in a grid you scroll through vertically. From the grid itself, you can swipe left or right on people’s profiles, or you can tap to view the profile in more detail, then make your decision.
Those who have already liked you will have a gold heart icon by their name as well, which you’ll also see here, or when you’re swiping through Tinder in the traditional way.
Tinder Gold will roll out in the “coming days” to Argentina, Australia, Canada and Mexico, says the company, but is expected to reach all Tinder users soon after.
Source: Tech Crunch