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Millennials Are KILLING The Beer Industry!

Millennials aren't drinking enough beer!

According to CNBC, Goldman and Sachs downgraded the Boston Beer Company and Constellation Brand because younger consumers (aka millennials) aren't drinking as much alcohol as older generations!

From 2016 to 2017, beer penetration fell 1%, while wine and spirits were unmoved. 

Goldman and Sachs predicts the beer market will fall another 0.7% in 2017.

Picture [Getty Images]


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