TV channel Spike is going to be rebranded as the Paramount Network on Thursday, as owner Viacom looks to general entertainment programming on the 34-year old basic cable network.
So, as the days become numbered, Spike's social media presence has decided to well, not really care anymore.
We don't know if this Twitter-led meltdown is all Viacom-approved (look, we're sure it is), but it's not everyday a TV channel ceases to exist for good.
Spike's early programming was geared towards men, with shows like Most Extreme Elimination Challenge (MXC) and combat sports like Total Nonstop Action Wrestling (TNA).
Also they had easy abbreviations, because Spike's staffers apparently couldn't read.
The rant continues below!
Good luck to everyone at Spike TV!