On Monday, photos began surfacing of a palette featuring gorgeous neutrals, mauves, and pinks in the classic Anastasia Beverly Hills palette packaging. It quickly began to get attention on the internet and was said to be the brand's latest eyeshadow creation. Those rumors turned out to be true when the brand confirmed that not only was it their product, but that images had been released early.
Unfortunately our next palette was leaked on Instagram today, before we could have a chance to present it to the world. We are a bit heart broken as we planned videos to tease the launch, along with our reveal video and subsequent campaign photography ☹️ You will still see it all, but the element of surprise is gone, however before more of you see leaked photos of SOFT GLAM, we want a chance to show those of you that haven’t yet seen the leaked photos SOFT GLAM Coming this March in all retail stores 🙏🏼 thank you to our IG family for your constant support
Of course, Anastasia Beverly Hills was not happy about the leak because they have been working hard to bring the campaign to life! In a Twitter rant, Norvina addressed the leaked images.
Stop using my work & every other persons who works hard to launch something to get likes— norvina (@norvina1) January 15, 2018
Every time I have to deal with some jerk blowing it for me!!!— norvina (@norvina1) January 15, 2018
And I’m not talking about @TrenDMooD she’s been super respectful. Her & anyone else reposting is just a repercussion after Kicks from Sweden did a story about it like it was their news. The source is at fault. Over it
I'm done ranting, thanks for understanding pic.twitter.com/rWUWtaQlTv— norvina (@norvina1) May 15, 2017