The Tide Pod Challenge was a weird video challenge that was centered around people eating and/or cooking with Tide Pods. It's not safe, at all, but it's a weird challenge that has stemmed a bunch of memes about eating Tide Pods. The Pods look like candy with their bright color and packaging, so that's where the joke is coming from.
The Onion started the Twitter trend last summer bu making a joke that Tide was going to start making flavored Pods.
When bae cooks for you 🤤 pic.twitter.com/6kYnAjP2R5— Tide Pods (@OGTidePods) January 8, 2018
waitress- would you guys like to start with some tide pods— Jordan Rutledge (@JordanRutledge) January 10, 2018
her- no thanks https://t.co/sfRC6gLWrx
someone: were you just eating a tide pod ?— fat bully (@ricardojkay) December 25, 2017
┏┓— rosie mcmahon (@rosiemcmahon_) December 27, 2017
eat tide pods
Vincent van Gogh used to eat Tide pods because he wanted happiness inside him— dr. tj eckleburg (@elkalumpy) December 27, 2017
no more eating xanax in 2018 we eating tide pods from now on— tan (@mineifiwildout) December 9, 2017
bae: come over— gary from teen mom (@garyfromteenmom) December 29, 2017
me: i cant
bae: i have tide pods
people always ask me how i lose weight and honestly i eat tide pods— that youtuber with bird nest hair (@ThomasBeautyy) January 11, 2018
The new limited edition Oreos are to die for 😍 pic.twitter.com/wry0FM7EXO— Tide Pods (@OGTidePods) January 9, 2018
There’s nothing more important than a balanced breakfast 👌🏻 pic.twitter.com/3QFXkIdHbP— Tide Pods (@OGTidePods) January 10, 2018