'Raw Water' is taking over the west coast and the price for it has even doubled of the last couple of months. Raw water is untreated, unfiltered water pulled from Earth and bottled for consumption by people willing to pay absurd prices for it.
"Unlike other healthy eating trends, like consuming only raw fruits and vegetables or insisting upon antibiotic-free “clean” cuts of meat, raw water is actually the opposite of clean. It’s not pure in any way, shape, or form, and the only thing natural about it is the fact that potentially deadly bacteria has yet to be removed from it. It is, simply put, the dumbest food trend to come along in a long, long time."
Says New York Post writer, Mike Wehner.
As Business Insider reports, raw water is catching fire in California’s tech hubs, selling for nearly $30 per gallon. That’s pretty funny considering the fact that it takes more work to produce the clean, disease-free water lining the shelves of your local 7-11 for $1 per bottle than it does to funnel unfiltered dirty water into a glass jug and sell it for ten times the price.
Common question- Why don’t we offer 5 gallon glass jugs anymore? 🧐 After a handful of customers reported heavy and hard to handle 5 gallon jugs busting in kitchens, switching to 2.5 gallon glass jugs was the only safe solution🚰 Our #custom #leadfree #floweroflife jugs just happen to be easier to maneuver and stackable as well ⏳ Common question- Why do we refrigerate our #livespringwater from the moment it goes into glass till it’s delivered? 🤔 Since our water isn’t sterilized like all other spring water companies, the naturally occurring probiotic microbes in our water, would go green in hot storage conditions🍵 Common question- Does the water need to get refrigerated after delivery? ❄️ Most homes don’t reach the 110 degrees Fahrenheit most trucks and warehouses do in summer. 🔥 Store your #livewater in a cool dark space and enjoy it within one lunar cycle for super freshness ⛈
Proponents of raw water suggest that the filtering and sterilization process that most bottled water goes through actually kills off good bacteria that our bodies may benefit from. You’ll have a hard time finding any studies that support that notion, but it doesn’t take a genius to work out that, even if drinking sterile, pure water doesn’t contain “good” bacteria, that’s a small price to pay for not contracting cholera, Giardia or E. coli.
The best (or worst) part about this whole raw water trend is that it actually leads to water that expires just like other foods. Even the most vocal raw water proponents admit that you have to drink any raw water you obtain within a couple months of its bottling or it’ll turn its bottle green with algae, like the inside of a fish tank. Ew.
In a recent New York Times piece about the raw water trend, Dr. Donald Hensrud of the Mayo Clinic sums up the burgeoning movement nicely. “There are people, just like with immunizations, that don’t accept the status quo,” Dr. Hensrud says.
Source: New York Post