A study done by Men's Health (Of course) states that 84% of men think they’re the primary grocery shoppers in their household, which is up 19 percent from a decade ago.
70% consider themselves primary shoppers for big food trips, and 43% do their shopping alone. The survey also showed that 93 percent of men had prepared themselves a meal in the past year.
Here’s the problem: only men were surveyed. [OF COURSE]
While I am not denying that men grocery shop or that some households with ONLY men do all of the grocery shopping. But we women know that number is a little too high!
In every other recent survey that looked at both men and women, it was found that women still take on more of the grocery shopping responsibilities. But the gap between men and women is definitely closing.
A report from Today’s Primary Shopper said two-thirds of women still handle most of the shopping. NDP Group (which analyzes industry trends) states that 41 percent of men are the primary grocery shoppers. And some sources bridge the gap even further, finding that women now account for just 51 percent of grocery store shoppers.
But none of those findings add up to the 84 percent figure from the Men’s Health study.