I think half of the allure of Play-Doh was the smell. And as an adult, if something even REMOTELY smells like Play-Doh, it instantly brings back memories. So they are now capitalizing on our nostalgia and just came out with adult Play-Doh. What is that? It is Play-Doh, but with "adult" scents, like "Mom Jeans", "Dad Sneakers", "Overpriced Latte", "Grill King", "Lord of the Lawn", and "Spa Day". A six-pack of all of the scents will cost just $12. I hope they still have a hint of that nostalgic smell, too!