Gillette Responds To Backlash Over Controversial Super Bowl Ad

Well, the reviews are in... and the reaction is pretty mixed when it comes to the new Gillette Super Bowl commercial. And Gillette has finally weighted in on the negativity surrounding the commercial based on their slogan, "The best a man can get."

Gillette Brand Director, Pankaj Bhalla, released a statement to Fast Company saying, “We weren’t trying to court controversy.” He adds, “We were just trying to upgrade the selling line that we’ve held for 30 years–the Best a Man Can Get–and make it relevant. I don’t think our intention was to have controversy just for the sake of controversy.”

Not everyone agrees with this sentiment. Although the brand's intent was to pose the question, "is this REALLY the best?" to challenge their selling line, not all consumers found this message appropriate.