Well, the reviews are in... and the reaction is pretty mixed when it comes to the new Gillette Super Bowl commercial. And Gillette has finally weighted in on the negativity surrounding the commercial based on their slogan, "The best a man can get."
Gillette Brand Director, Pankaj Bhalla, released a statement to Fast Company saying, âWe werenât trying to court controversy.â He adds, âWe were just trying to upgrade the selling line that weâve held for 30 yearsâthe Best a Man Can Getâand make it relevant. I donât think our intention was to have controversy just for the sake of controversy.â
Not everyone agrees with this sentiment. Although the brand's intent was to pose the question, "is this REALLY the best?" to challenge their selling line, not all consumers found this message appropriate.
Not everyone felt this way, however. Gillette has received lots of praise for its message as well.
What are your thoughts?