He had a budget of close to $1 million for his song, "God's Plan" and decided to give it all away. The music video for the song shows Drake giving away cash to individuals throughout Florida, and their reactions are priceless. He gave away scholarships, groceries, and stacks of cash to his fans, paying it forward. In an Instagram post, he said this video is "The most important thing I have ever done in my career."
Twitter is LOVING the video.