Kylie Jenner is known for shameless self-promotion. No shade intended, it's just common knowledge at this point.
But perhaps some awareness of her surroundings would be helpful.
Kylie is promoting her Autumn lipstick, and chose to Snap a little promotional pic to spread the word.
All innocent, right?
Totally....except check out the background.
What's that? Oh, nothing...just breaking news about the devastating wildfires that are ravaging California Wine Country, killing dozens and leaving thousands of Californians homeless.
It's honestly a dumb mistake, but Twitter is having a field day with it.
And, in case you missed it, apparently Autumn is now available at kyliecosmetics.com