Patented by fruit producer Del Monte, pink pineapples have been in development since 2005 — way before the unicorn or Millennial pink obsession — and the genetically-modified fruit was finally approved by the FDA for consumption in December.
Del Monte and Dole are now allegedly growing the pink pineapples, which are made rose-colored by adding lycopene (the substance that gives tomatoes a ruby hue). The taste is described as "extra sweet pink flesh pineapple."