Arby's will air a thirteen-hour commercial in Duluth, Minnesota today. http://t.co/NFgYP8lcZW— Gawker (@Gawker) May 24, 2014
Is they out they damn minds?
ARBYS seems to be capturing the cache of cool when it comes to marketing lately. First they snagged PHARRELL's hat... and now, the roast beef slinging fast food joint will air a 13 hour commercial today.
The catch: It's only airing in Duluth, Minnesota.