The "Kiss Cam" - the ultimate source of anxiety and embarrassment for decades at sports venues around the world... except this time.

"Love Has No Labels" - that's the message in this new campaign from the Ad Council and the NFL. The heartwarming video was filmed at the Pro Bowl in Orlando and debuted this week for Valentine's Day.

The video features real families, couples and friends from across different races, religions, genders, sexualities, abilities and ages.